Luminator

PRODUCT LAUNCH

The Brief.

Design a campaign for Lumin’s new Luminator LED Eye Mask that credibly introduces the brand into the skincare-tech device space. Create an elevated, sleek, tech-forward visual system that enhances brand perception and establishes trust in and desire for an innovative but little-understood product and technology.

The Work.

Art direction and campaign development, insert cards, packaging, web, paid advertising, email and organic social.

The Results.

Site Traffic: +27%
Average Order Volume: +32%
New Customer Intake: 500%
Amazon: Category #1