Pack Light, Groom Right

CAMPAIGN DEVELOPMENT + ART DIRECTION

The Brief.

Develop a campaign that showcases Meridian as the essential grooming companion for warm-weather adventures, placing Meridian at the center of summer fun. With a lean budget, create assets to support a campaign that can span Meridian's full omnichannel ecosystem — ecom, marketplaces, retail, paid advertising, CRM, and organic social.

The Work.

Art direction and campaign development, prop design, web design, insert cards, paid advertising, email and organic social.