Lumin Skincare

ART DIRECTION, GRAPHIC DESIGN

The Brief.

Maintain and develop the newly repositioned Lumin Skincare brand across all consumer touchpoints. Tell the story of a brand transforming from a straightforward DTC men's skincare brand into a modern, tech-forward grooming leader built around simple, innovative, and effective skincare solutions.

The Work.

Art direction for evergreen and campaign assets, packaging, web design, retail assets, mailer boxes, insert cards, paid advertising, and organic social.

The Results.

Brand Awareness: 2x’d
New Customer Acquisition: +40%
AOV: +32%
Paid Media: +14% efficiency YoY