Meridian Grooming

ART DIRECTION, GRAPHIC DESIGN

The Brief.

Visually support and steward Meridian’s branding and positioning refresh. Transition away from dated cliches about body hair trimming and embody a vibrant, bold and inclusive grooming brand, built for everyone.

The Work.

Art direction for evergreen and campaign assets, packaging, web design, retail assets (launched in Target and Walmart), mailer boxes, insert cards, paid advertising, Amazon assets, email and organic social.

The Results.

Amazon Sales: 2x
Target Category Share: +11%
Target Growth Contribution: #1 in Category
Paid Media: +14% efficiency YoY