Personal Grooming
Made Personal

BRAND CAMPAIGN

The Brief.

Developed art direction and created assets for an OOH campaign based on the new Meridian tagline: Personal Grooming Made Personal. This 360-degree campaign officially launched Meridian in Target stores across the US, and included design work ranging from preparing mechanicals for 11 XL truck-billboards to ideating on organic social strategy.

The Work.

Art direction and campaign development, OOH assets (trucks, billboards), paid advertising, email, organic social, ecommerce and retail asset creation.

The Results.

Amazon Sales: 2x
Target Category Share: +11%
Target Growth Contribution: #1 in Category
Paid Media: +14% efficiency YoY